Three-Year Contract Extends Relationship between Hall of Fame Quarterback TroyAikman and National Chicken Wing Chain Wingstop to Nine YearsDALLAS–(Business Wire)–Wingstop has announced its national spokesman, three-time Super Bowl championand Hall of Fame quarterback Troy Aikman, has extended his contract with therestaurant chain for three additional years. Aikman has served as the Wingstop national spokesman since 2003. Since thepartnership began, Wingstop has posted 23 consecutive quarters of comp storesales increases and the chain has grown to more than 420 restaurants nationwide.”We are excited to continue our partnership with Troy,” said Andy Howard,Wingstop executive vice president of marketing. “It`s rare to find aspokesperson that fits so perfectly with a brand, even after a nine-yearrelationship, but Troy`s enthusiasm for our brand and wings, as well as hisstature in the sports industry, make him the ideal spokesman for Wingstop.” “It`s great to continue on this venture with Wingstop,” said Aikman.
“I rememberfirst discovering their wings back when I was playing with the Cowboys, and I`mstill as big a fan now as I was then. It`s been amazing to watch them grow froma few restaurants in Texas into a national brand, and I`m proud to be part ofthat.” Last spring Wingstop announced a first time collaboration in which Wingstop willbe the Official Wings Of The Dallas Cowboys. To support that partnership, Aikmanand Dallas Cowboys owner Jerry Jones recently completed a series of Wingstoptelevision commercials that will begin airing later this summer. Founded in 1994, Wingstop has more than 650 locations open or under developmentnationwide and the company recently moved from #125 to #97 on EntrepreneurMagazine`s “Franchise 500″ ranking of all leading franchise brands worldwide. About WingstopWingstop offers restaurants with a nostalgic, aviation-themed atmosphere wherethe sole focus is on chicken wings.
Wingstop features nine wing flavors,including Original Hot, Cajun, Atomic, Mild, Teriyaki, Lemon Pepper, Hawaiian,Garlic Parmesan, and Hickory Smoked BBQ. The wings are cooked-to-order andcustomers can also choose from homemade side dishes including fresh-cut seasonedfries, bourbon baked beans, potato salad, creamy cole slaw, vegetable sticks,rolls and assorted dipping sauces. Franchise InformationWingstop franchise and franchise event information is available at or by contacting the franchise department at (972)686-6500 or . Photos/Multimedia Gallery Available: http:// Harris-Daniel, orBizCom Associates PRLeah Templeton, Copyright Business Wire 2009. Orders Now Execute in Less Than 400 Microseconds on Average; Visible viaMulticast Pitch in 630 MicrosecondsKANSAS CITY, Mo.–(Business Wire)–BATS Exchange, an innovative and technology leading U.S.